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Fundamentos de marketing

By: Kotler, Philip Contributor(s): Armstrong, Gary | Escalona García, Roberto Luís [tr.]Material type: Text

TextLanguage: Spanish Publication details: México : Pearson Educación, 2003Edition: 6a edDescription: 589 páginasISBN: 9702604001Subject(s): MARKETING

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Item type	Current library	Call number	Status	Date due	Barcode
Libros	Biblioteca Central UNNE	658.8 K87 f ej.1 (Browse shelf (Opens below))	Available		01-029436

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Previous	658.8 I62 ej.1 Investigación de mercados	658.8 K87 d ej.1 Dirección de mercadotécnia : análisis, planeación, implementación y control	658.8 K87 ej.1 Dirección de marketing : la edición del milenio	658.8 K87 f ej.1 Fundamentos de marketing	658.8 K87 m ej.1 Marketing	658.8 L279 ej.1 Comercialización : métodos y modelos	658.8 L668 e ej.1 Estrategia de comercialización	Next

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