El nuevo rumbo del marketing : un gran giro en la concepción del mercado

By: Rapp, StanContributor(s): Collins, Thomas L | Quintana, Margarita [pról.] | Haas García, Roberto [tr.]Material type: TextTextLanguage: Spanish Series: ManagementPublication details: Madrid : McGraw-Hill, 1993Description: 342 páginasISBN: 8476157282Subject(s): MERCADOS | COMPETENCIA ECONOMICA | PRODUCTOS | COMERCIALIZACION | MARKETING
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