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Dirección de marketing : la edición del milenio by Kotler, Philip. Material type: Text Language: Spanish Publication details: México : Pearson Educación, 2001Availability: Items available for loan: Biblioteca Central UNNECall number: 658.8 K87 ej.1 (1).
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Fundamentos de marketing by Kotler, Philip | Armstrong, Gary | Escalona García, Roberto Luís [tr.]. Edition: 6a ed.Material type: Text Language: Spanish Publication details: México : Pearson Educación, 2003Availability: Items available for loan: Biblioteca Central UNNECall number: 658.8 K87 f ej.1 (1).
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Marketing by Kotler, Philip | Armstrong, Gary | Benassini, Marcela [coord.] | Escalona García, Roberto Luís [tr.]. Edition: 8a ed.Material type: Text Language: Spanish Publication details: México : Pearson, 2001Availability: Items available for loan: Biblioteca Central UNNECall number: 658.8 K87 m ej.1 (1).
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